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I couldn't care less about who's sleeping with whom—that is, unless there's an NDA involved.
The Own Your Genius podcast is the perfect mix of business, intellectual property, and mindset to help entrepreneurs succeed in business and life.
Join Attorney LaConya Murray each week as she and guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed.
Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.
Own Your Genius with LaConya Murray
Welcome to the Own Your Genius podcast. Tune in each week as Brand Attorney, LaConya Murray, Esq. and guest teach entrepreneurs how to build their businesses, growing their brand, and own their genius!
168. What Is IP Positioning—and Why It Matters for Experts
You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table.Â
In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters, and how it transforms your business from overlooked to overbooked. Whether you're a coach, consultant, or creative, this episode will help you protect your brilliance and profit from it.Â
Tune in to learn:Â
The difference between branding and IP positioningÂ
How IP positioning increases visibility, credibility, and incomeÂ
The biggest mistakes experts make with their IPÂ
How to start positioning your IP for profit—todayÂ
Listen, subscribe, and share this episode with a fellow expert who’s ready to turn their brilliance into bank.Â
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