Is It Time To Rebrand?

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How to Determine if Rebranding is Necessary

In this time of change many people are pivoting their business to keep up with the changes the Coronavirus is causing. Fitness trainers are offering virtual classes, teachers are becoming e-tutors, and many other business owners are leaning into e-learning to teach their skillset to others. So in this time of pivot and change the next question is, is it time to rebrand?

The ‘R” word is difficult for many entrepreneurs to swallow because they have worked hard to create and grow their brand. The decision to change your brand is personal (some times). In today’s episode I discuss three reasons you should consider rebranding.

1. Market change

If your pivot or expansion includes a change in your core audience. You should evaluate your current branding to determine whether it will connect with your new audience.

2. Differentiate yourself from your competitors

If you are infringing on someone’s brand or if your brand is not unique, you should consider rebranding.

3. Your current audience isn’t connected with your current brand

Growing a brand is intentional work. If you failed to do the brand work in the beginning you may find your intended audience isn’t connecting with your brand. If this is the case, you should consider rebranding.

Remember, rebrand is necessary sometimes and should always be intentional. If you find yourself needing to rebrand, embrace the change. If done correctly it will be the best thing you could do for your business.

If you are rebranding or considering rebranding contact my office at 334-523-0022 to learn how we can help you protect your new brand.

Let’s keep the conversation going. Have you rebranded? If so, why and how did you feel about it. Do you think you need to rebrand? What’s stopping you?

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